The term “DaaS” is often synonymous with a “raw desktop in the sky”. But that’s a only like getting a new laptop… just an OS and maybe some antivirus. The rest of the set-up and customization is up to you. Meh.
What lines-of-business really want are “business-ready desktops“, customized, optimized and supported for a company’s industry and specific use cases. In the past I’ve personally blogged about the value providers reap when creating offers targeting specific markets....
Professionally, I'm a technology marketer -- my real passion is introducing new products & technologies into nascent markets. I'm an EE by training, enlightened a bit with an MBA. I've spent lots of time at early stage companies, as well as Sun Microsystems, Cassatt, Egenera, EMC. Today at Citrix I'm helping others understand opportunities and pathways for mobility and cloud infrastructure.
My Blog's title is inspired by Ayn Rand's book about each person's calling to create value.
The opinions expressed here are my personal opinions, and not necessarily those of my employer.
Find me at oestreichk at gee mail dot com. I also Tweet as @fountnhead .