Fountainhead

Insights into B2B SaaS, Product Marketing, Industry Analysis.

Wednesday, June 1, 2011

Real-World Financial Services Cloud

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Cloud computing has been made very real today. As I subtly alluded-to in March, The New York Stock Exchange (NYSE Euronext) today launche...

Hosting/Cloud Index: Update

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Back in December, 2009, I proposed an index of hosting and cloud providers , and posited that these sample portfolios would be an excellent...
Sunday, May 29, 2011

It's All Just Data to Me

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Now that I’ve been with EMC for a few months, my relationship to storage, computing, and networking has once again shifted. And, in the cont...
Sunday, April 24, 2011

Cloud's Transformation: The Softer Side

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After having spoken to numerous customers and vendors, it's clear to me that cloud computing's operational transformation necessaril...
Monday, April 4, 2011

Marketing the Cloud

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Of all the marketing, marketing "The Cloud" has all the makings of a real challenge: The concept is new, the technology is disrupt...
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Thursday, March 24, 2011

A Community Cloud: Real-World Example

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When I first heard the term "Community Cloud" I shuddered. I thought: Just what we need... another cloud definition. But I had a...
Saturday, February 19, 2011

Cloud Attributes Apply Across the Stack

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My “aha” moment here at EMC came during my first week when I was asked to describe the generic attributes of cloud infrastructure. Here I wa...
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About Me

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Ken Oestreich
Professionally, I'm a technology marketer -- my real passion is introducing new products & technologies into nascent markets. I'm an EE by training, enlightened a bit with an MBA. I own and run Fountainhead Product Marketing. My Blog's title is inspired by Ayn Rand's book about each person's calling to create value. The opinions expressed here are my personal opinions, and not necessarily those of my employer. Find me at oestreichk at gee mail dot com. I also Tweet as @fountnhead .
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