Fountainhead

Insights into B2B SaaS, Product Marketing, Industry Analysis.

Wednesday, July 27, 2011

IT-as-a-Service: IT Competing for Business vs. “Shadow IT”

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As I begin to sink my teeth into the realities of IT Transformation and the operational change to IT-as-a-Service (ITaaS), it’s becoming sho...
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Wednesday, July 13, 2011

A Morning With State Government... Talking IT Transformation

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Think your enterprise is challenged as it struggles to move toward IT-as-a-Service and a shared IT services model?   It seems that state and...
Wednesday, June 1, 2011

Real-World Financial Services Cloud

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Cloud computing has been made very real today. As I subtly alluded-to in March, The New York Stock Exchange (NYSE Euronext) today launche...

Hosting/Cloud Index: Update

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Back in December, 2009, I proposed an index of hosting and cloud providers , and posited that these sample portfolios would be an excellent...
Sunday, May 29, 2011

It's All Just Data to Me

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Now that I’ve been with EMC for a few months, my relationship to storage, computing, and networking has once again shifted. And, in the cont...
Sunday, April 24, 2011

Cloud's Transformation: The Softer Side

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After having spoken to numerous customers and vendors, it's clear to me that cloud computing's operational transformation necessaril...
Monday, April 4, 2011

Marketing the Cloud

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Of all the marketing, marketing "The Cloud" has all the makings of a real challenge: The concept is new, the technology is disrupt...
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About Me

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Ken Oestreich
Professionally, I'm a technology marketer -- my real passion is introducing new products & technologies into nascent markets. I'm an EE by training, enlightened a bit with an MBA. I own and run Fountainhead Product Marketing. My Blog's title is inspired by Ayn Rand's book about each person's calling to create value. The opinions expressed here are my personal opinions, and not necessarily those of my employer. Find me at oestreichk at gee mail dot com. I also Tweet as @fountnhead .
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