Fountainhead

Insights into B2B SaaS, Product Marketing, Industry Analysis.

Tuesday, March 4, 2014

6 Reasons Why DaaS and VDI Terms Undervalue The Reality

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A day doesn’t pass that I find myself explaining why DaaS isn’t synonymous with VDI – and  neither term does justice to the real range of v...
Thursday, February 6, 2014

Managed Services Providers Agree: Build a Vertical Market DaaS Focus

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A few weeks ago I had the privilege of speaking with a number of our Citrix Service Providers at Citrix Summit in Orlando. There is no...
2 comments:
Tuesday, October 29, 2013

A Tale of Three Cloud Strategies (Upgraded from Two)

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Earlier in March I penned a blog titled A Tale of Two Cloud Strategies  and observed the two opposing cloud strategies of VMware vs. AWS....
3 comments:
Tuesday, October 15, 2013

Succeeding with Daas: For MSPs, Business Help Outweighs Technology Hype

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By now you may have heard of a new entrant into the Desktop-as-a-Service market, with VMware buying Desktone.  While I applaud the move th...

Desktops-as-a-Service: The Rising Tide Lifts All Ships

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New Entrants VMware and AWS Will Raise Awareness (updated 13 Nov 2013) If you look at Gartner Research's 2013 Hype Cycle for IT I...
3 comments:
Tuesday, August 20, 2013

Service Definition for Hosted Desktops – Where to Begin

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Managed service providers know they want to offer exemplary customer-focused hosted services including apps and hosted desktops. But these...
Tuesday, July 23, 2013

Your Next Computer… in the Cloud?

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For years, the “virtual PC” has been the dream of users and corporations alike. After all, why do millions of us lug around a laptop with ou...
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About Me

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Ken Oestreich
Professionally, I'm a technology marketer -- my real passion is introducing new products & technologies into nascent markets. I'm an EE by training, enlightened a bit with an MBA. I own and run Fountainhead Product Marketing. My Blog's title is inspired by Ayn Rand's book about each person's calling to create value. The opinions expressed here are my personal opinions, and not necessarily those of my employer. Find me at oestreichk at gee mail dot com. I also Tweet as @fountnhead .
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