Fountainhead
Insights into B2B SaaS, Product Marketing, Industry Analysis.
Monday, November 20, 2017
Trying to Market a Horizontal Technology? Think Again.
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Why marketers fail to focus on industry-specific buyers I was recently speaking with 2 CEOs of leading-edge technology companies about h...
Wednesday, November 1, 2017
A Tale of 3 Cloud Strategies - Part III
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How the major vendors are vying for hybrid cloud dominance Over the past few years it’s been an exciting show to see the Big 3 cloud pr...
Thursday, October 19, 2017
Cultivating a New Tech Category
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9 Things every marketer should know before they introduce a new technology At some point in their career, most technologists think th...
Monday, October 9, 2017
The New Way We'll Start our Digital Day
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This post originally published on Citrix Blogs The desktop-centric world is dead. Here’s why — and how — it will be replaced. When ind...
Transforming CIOs into IT Supply Chain Managers
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A version of this post was originally published to Citrix Blogs How Citrix Cloud services are adding to IT’s business value The role of...
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