Fountainhead
Insights into B2B SaaS, Product Marketing, Industry Analysis.
Thursday, March 15, 2018
My Next Big Thing
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Skating to where the puck is going to be Some of you have noticed my professional interest has shifted. This week I joined WSO2 to ...
Thursday, February 1, 2018
The CIO as a Cloud Supply Chain Manager
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Transforming IT from engineers and builders... to assemblers and integrators Preface About 5 years ago, I wrote a GigaOm article, The C...
Monday, November 20, 2017
Trying to Market a Horizontal Technology? Think Again.
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Why marketers fail to focus on industry-specific buyers I was recently speaking with 2 CEOs of leading-edge technology companies about h...
Wednesday, November 1, 2017
A Tale of 3 Cloud Strategies - Part III
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How the major vendors are vying for hybrid cloud dominance Over the past few years it’s been an exciting show to see the Big 3 cloud pr...
Thursday, October 19, 2017
Cultivating a New Tech Category
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9 Things every marketer should know before they introduce a new technology At some point in their career, most technologists think th...
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