Fountainhead
Insights into B2B SaaS, Product Marketing, Industry Analysis.
Monday, January 6, 2020
Own Your Category With a Network-Effect Product
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At the intersection of product marketing and product development is constructing a “data flywheel” business model I recently found my...
Wednesday, November 20, 2019
Improving Your Product Marketing Alignment
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Product Marketing is a highly-networked function with multiple internal touchpoints that need to be actively developed and curated In the...
Friday, November 8, 2019
Measuring Marketing is Science, Not Art.
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“If you can't describe what you are doing as a process, you don't know what you're doing.” ~ W. Edwards Deming Wh...
Thursday, September 19, 2019
The Argument for Public Product Roadmaps
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“Can you please share your roadmap?” “What are your plans to engineer feature xxx?" “Great product, but does your vision match ours...
Saturday, December 8, 2018
The Virtues of (Personal) Networking
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I’ve taken a bit of hiatus from blogging as I’ve settled-into my new gig at WSO2. But I’m back with a career and social ob...
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