Friday, January 22, 2021

Three SuperPowers Every Marketer Should Develop

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Why Paranoia, Customer Intimacy, and Peripheral Vision are key skills for Product Marketing Management If you’re going to be in Product Mark...
Monday, January 11, 2021

Digital Agility Gets a Boost with Identity Management

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(A version of this Blog originally published on Auth0 Blogs )  Apps are becoming componentized and API-based to facilitate reuse and agility...
Thursday, December 10, 2020

Product/Market Fit As a Organizing Principle for PMMs

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“Product-market fit means being in a good market with a product that can satisfy that market. Marc Andreessen, co-founder and General Partne...
Sunday, August 30, 2020

Advice to the Aspiring Employee

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I’ve spent the past few weeks busy evaluating team performance for our semi-annual review process. And every year, I take it more seriously ...
Monday, February 17, 2020

Gartner MQ, Forrester Wave: A Disservice to Innovation?

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Note : Read this blog more as a wakeup call to vendors than as a criticism of Industry Analysts. By inadvertently playing into analysts’ nar...
Monday, January 6, 2020

Own Your Category With a Network-Effect Product

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At the intersection of product marketing and product development is constructing a “data flywheel” business model  I recently found my...
Wednesday, November 20, 2019

Improving Your Product Marketing Alignment

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Product Marketing is a highly-networked function with multiple internal touchpoints that need to be actively developed and curated In the...