Wednesday, April 7, 2021

The How (not the what) of Product-Led Growth

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5 organizations and 14 metrics that make PLG work There is an explosion of articles focusing on the popularity of the PLG growth model, anal...
Friday, January 22, 2021

Three SuperPowers Every Marketer Should Develop

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Why Paranoia, Customer Intimacy, and Peripheral Vision are key skills for Product Marketing Management If you’re going to be in Product Mark...
Monday, January 11, 2021

Digital Agility Gets a Boost with Identity Management

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(A version of this Blog originally published on Auth0 Blogs )  Apps are becoming componentized and API-based to facilitate reuse and agility...
Thursday, December 10, 2020

Product/Market Fit As a Organizing Principle for PMMs

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“Product-market fit means being in a good market with a product that can satisfy that market. Marc Andreessen, co-founder and General Partne...
Sunday, August 30, 2020

Advice to the Aspiring Employee

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I’ve spent the past few weeks busy evaluating team performance for our semi-annual review process. And every year, I take it more seriously ...
Monday, February 17, 2020

Gartner MQ, Forrester Wave: A Disservice to Innovation?

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Note : Read this blog more as a wakeup call to vendors than as a criticism of Industry Analysts. By inadvertently playing into analysts’ nar...
Monday, January 6, 2020

Own Your Category With a Network-Effect Product

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At the intersection of product marketing and product development is constructing a “data flywheel” business model  I recently found my...