Sunday, October 15, 2023

First Steps to Find Product-Market Fit: Zero-In on Your ICP

›
Recently I spent 2 days at the Techstars FounderCon event in San Francisco. And during the previous week I participated in their “mentor m...
Wednesday, January 18, 2023

Announcing: Fountainhead Product Marketing

›
I’m happy to announce my newest professional chapter: Establishing Fountainhead Product Marketing , an advisory and consulting practice focu...
Tuesday, January 3, 2023

What are “Team APIs” and why should product marketers use them?

›
The API metaphor is a powerful concept when thinking about how marketing teams and adjacent orgs need to  intercommunicate . Basically, your...
Tuesday, October 18, 2022

A Product Marketing Tech Stack for B2B SaaS

›
I’ve always been a proponent of organizing Product Marketing using the Product/Market Fit framework – thinking about marketing as a set of ...
Tuesday, July 26, 2022

5 Missteps New CMOs Should Avoid at Early-Stage B2B Companies

›
You’ve just landed a marketing leadership role at a Series-A or -B tech company – offering a SaaS product in the B2B space.  During the inte...
Sunday, May 2, 2021

Rethinking The Resume: How Marketers Should Market Themselves

›
If your resume doesn’t market you well, then expectations of how you’ll do marketing for an employer will be just as low.   I’ve interviewed...
Wednesday, April 7, 2021

The How (not the what) of Product-Led Growth

›
5 organizations and 14 metrics that make PLG work There is an explosion of articles focusing on the popularity of the PLG growth model, anal...