Wednesday, November 20, 2019

Improving Your Product Marketing Alignment

Product Marketing is a highly-networked function with multiple internal touchpoints that need to be actively developed and curated

In the tech/software world, I’m often asked how best to scale the Product Marketing function and how to make it a highly performing function in a growing organization. Really great product marketers are masters of understanding the problems their products solve, positioning those products, identifying ideal buyers and personas, and knowing the overall market. But that’s only where their work begins...

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