You’ve just landed a marketing leadership role at a Series-A or -B tech company – offering a SaaS product in the B2B space.
During the interview process you’re told how great the product is, how unique it is in the market, how it blows-away the competition, and how it fills an un-yet met need. But, if you believe it all, be prepared to fail.
I have to openly admit to having made just about all of the missteps below at some point in my career. So, I’m sharing these personal observations from 20+ years of leading marketing, product marketing, and product management teams in a number of small (and large) Enterprise B2B software/SaaS companies. Think of this as a Getting-Started Playbook as an early-stage hire... or for that matter, as any type of marketing leadership hire.....
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