Announcing: Fountainhead Product Marketing

I’m happy to announce my newest professional chapter: Establishing Fountainhead Product Marketing, an advisory and consulting practice focused on serving early-to-mid stage engineering-led companies.

Fountainhead is based on leveraging product-market fit as the core model to help B2B SaaS companies organize teams and improve their marketing.

Full article published here on LinkedIn

What are “Team APIs” and why should product marketers use them?

The API metaphor is a powerful concept when thinking about how marketing teams and adjacent orgs need to intercommunicate. Basically, your goal is to formalize your information exchanges, frequency, and formats so that you begin to build regular bridges with other important players at your company.  It's also a great metaphor for organizing standard company interactions of any kind....

Complete article posted on Product Marketing Alliance