Insights into B2B SaaS, Product Marketing, Industry Analysis.
Saturday, April 28, 2007
SmugMug's Don MacAskill and Utility Computing
Surfing has its benefits. I tripped over SmugMug CEO Don MacAskill's Blog today. SmugMug is a rough competitor to Flickr and other (lower-grade) photo archiving sites. They archive about 130,000,000 photos right now. And They use Amazon's S3.
This is a perfect commercial example of server-less IT I spoke about last week. And it's proof that the economics of Utility Computing are compelling. MacAskill estimated that he's saving about $500,000 anually by not buying and managing his own storage (he computes the number in his blod). And he expects that number to increase. Amazon has taken the traditional approach to managing storage (S3) and computing (EC2) and applied a utility automation paradigm -- enabling a completely new cost model. How else could they be offering such pricing to users?
What's this going to enable in the future, Read on: MacAskill's other Blog: "Amazon+2 Guys = The Next YouTube". (aka the server-less web service!) I gotta keep wondering: When is corporate IT going to catch onto this utility computing approach, and make "compute clouds" out of their own stuff?
Professionally, I'm a technology marketer -- my real passion is introducing new products & technologies into nascent markets. I'm an EE by training, enlightened a bit with an MBA. I own and run Fountainhead Product Marketing.
My Blog's title is inspired by Ayn Rand's book about each person's calling to create value.
The opinions expressed here are my personal opinions, and not necessarily those of my employer.
Find me at oestreichk at gee mail dot com. I also Tweet as @fountnhead .
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