Tuesday, October 18, 2022

A Product Marketing Tech Stack for B2B SaaS

I’ve always been a proponent of organizing Product Marketing using the Product/Market Fit framework – thinking about marketing as a set of inside-out components, as well outside-in components. And each component has its own set of technologies, as well as a set of outcome-based goals/metrics.


I’ve expanded on this model using a few different approaches and ultimately found it useful to organize marketing technologies as well.  Note: The products I list are only ones I’ve had direct and/or indirect work with – this is by no means a scientifically or statistically-derived list. What’s most useful (IMHO) is how to think about categorizing tools, and how those categories map onto PMM functions and organizations....

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